Question: The discrepancy between a consumer's actual state and desired state ( say , on thirst ) is associated with which of the following steps in

The discrepancy between a consumer's actual state and desired state (say, on thirst) is associated with which of the following steps in the consumer decision process?
postpurchase
alternative evaluation
need recognition
information search
purchase
The discrepancy between a consumer's actual state and desired state (say,

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