The discussion involves a case study. You will begin by completing a paper in two parts: Action Plan Recommendation, and Rationale Statement. You will be the chief marketing and communications officer $($CMCO$)$ for Coke. As CMCO you have been asked to advise the CEO, Quincey, on a recommended action plan for a new Georgia Voting Reform Law. These will be posted on Canvas for peer input and discussion.

You will need to to purchase and download the following Harvard Case $($$$4\mathrm{.}25)$:

Pause and Refresh: Rethinking Coca$-$Cola's Response to the Georgia Voting Reform Law.Links to an external site.

Before you begin, read and analyze the case study very closely.