Question: The drawbacks of a localized multicountry strategy include a . being unsuitable for competing in the markets of emerging countries and posing added difficulty in

The drawbacks of a localized multicountry strategy include
a.
being unsuitable for competing in the markets of emerging countries and posing added difficulty in building multiple profit sanctuaries.
b.
making it very difficult to take into account significant country-to-country differences in distribution channels and marketing methods.
c.
hindering transfer of a companys competencies and resources across country boundaries and hindering the pursuit of a single, uniform competitive advantage in all country markets where a company operates.
d.
hindering the use of cross-market subsidization techniques and increasing company vulnerability to adverse shifts in currency exchange rates.
e.
making it difficult and costly to be responsive to country-to-country differences in customer needs, buying habits, cultural traditions, and market conditions.

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