Question: The drawbacks of a localized multicountry strategy include a . being unsuitable for competing in the markets of emerging countries and posing added difficulty in
The drawbacks of a localized multicountry strategy include
a
being unsuitable for competing in the markets of emerging countries and posing added difficulty in building multiple profit sanctuaries.
b
making it very difficult to take into account significant countrytocountry differences in distribution channels and marketing methods.
c
hindering transfer of a companys competencies and resources across country boundaries and hindering the pursuit of a single, uniform competitive advantage in all country markets where a company operates.
d
hindering the use of crossmarket subsidization techniques and increasing company vulnerability to adverse shifts in currency exchange rates.
e
making it difficult and costly to be responsive to countrytocountry differences in customer needs, buying habits, cultural traditions, and market conditions.
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