The economics of the concentrate business to that of the bottling business is very different The main and probably most important difference is in profitability The two main carbonated soft drinks CSD in the world Coke and Pepsi know the costs of concentrate and bottling very well While both companies continue to achieve annual revenue growth one of these business continues to cost each company more money The concentrate business blends raw ingredients packages them together and ships them out t

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1 Soft Drink Industry has been popular and profitable due to the following reasons A A positioning of the product as a drink of refreshment that bring... View the full answer