Question: The effective rating point measure is based on the idea that an advertising schedule is effective only if: It does not reach members of the

The effective rating point measure is based on the idea that an advertising schedule is effective only if:
It does not reach members of the target audience too few or too many times.
Frequency is 3.
More than one medium is used.
It generates sufficipnt gross rating points.
The effective rating point measure is based on the idea that

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