Question: The Elaboration Likelihood Model ( ELM ) shows two paths to attitude change: The Central Route, and The Peripheral Route. How would an advertiser know

The Elaboration Likelihood Model (ELM) shows two paths to attitude change: The Central Route, and The Peripheral Route. How would an advertiser know which route to use.....? Be specific with examples.
The Elaboration Likelihood Model (ELM) shows two paths to attitude change:

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