Question: The ElectroComp Corporation (ECC) was established in 1957 as the first national company that produced pumps and related accessories for industries. For the last several

 The ElectroComp Corporation (ECC) was established in 1957 as the first

The ElectroComp Corporation (ECC) was established in 1957 as the first national company that produced pumps and related accessories for industries. For the last several decades, the company has strived to fulfill its mission to provide high quality equipment at affordable costs to its industrial customers. Company has invested a lot in resources to ensure that every aspect of its products including design, procurement of raw materials, manufacturing, warehousing etc. to meet the demands of the customers and ensure that the water supply system of its customers operate reliably. The ElectroComp Corporation manufactures three products; motors, pumps, and fans. The production process for each is similar in that both require a certain amount of wiring and machining. Each motor takes 3.4 hours of wiring and 2.7 hours of machining. Each pump must go through 2.2 hours of wiring and 1.2 hours of machining. It takes 4.9 hours of wiring and 2.1 hours of machining to produce one fan. During each month, 240 hours of wiring time are available, and up to 160 hours of machining time may be used. The most important raw material that these products use is stainless steel. The requirement of steel for each motor, pump, and fan is 3.1kg,2.2kg, and 1.8kg, respectively. The company has made a deal with its supplier Mughal Steel Company to provide them 80kg of steel every month. Each pump sold yields a net profit of Rs. 25,000 per pump, for the company. The fan is sold at a price of Rs. 65,000 each, while its total production cost is Rs. 30,000 per fan. Motors are sold by the company through its distributor for a net profit of Rs. 29,000 per motor The marketing department of ECC works hard to create demand of its products. They have forecasted that there is a huge demand for motors and fans, thus the company will be able to sell any number of motors and fans that they are able to make every month. However, the monthly demand of pumps is estimated to be no more than 45 units. The sales department has already accepted an order to supply five motors per month to one of its customers. The company is trying to develop a monthly production plan to determine the quantity of each of the three products it should produce in order to maximize its monthly profit. QUESTIONS The management at ECC has hired you as consultant to help them achieve their objectives. You analyze the situation and look at the available data, and answer the following questions: Q. 1 (10 marks) Formulate a Linear Programming Model for the given problem for ECC. (i.e. Define the decision variables, Objective Function, and Constraints) Q. 2 (30 marks) Use MS Excel SOLVER to solve the above model, and obtain the reports. Use these reports to develop a set of recommendations for the company. Q. 3 (10 marks) Mughal steel is willing to supply more steel per month to ECC at a premium price. Recommend whether ECC should get more steel or not. If yes, also recommend how much and at what maximum price. Give proper reasoning for your recommendations, using Sensitivity Report

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