+ "The entire process is now managed through a suite of combined technology tools as our intention was to move from the old-fashioned ways of managing recruitment processes such as Excel spreadsheets to contemporary looking tools which will allow us to fully manage the end- to-end recruitment process, while maintaining high productivity levels of the TA team members and the full automation of tasks," says Chua Chai Ping, HR Director for Experian Malaysia. What that means is from the first interaction with a candidate, to an electronic offer acceptance, and automated tasks and content-sharing through a rich media online platform, the candidate and new hire experience is elevated. As a result, the company is now saving the time of both recruiters and hiring managers, enabling them to focus on other value-added activities. 5.2.1 Identify key aspects of the HR manager in this company (2) 5.2.2 Identify one HRM goal that has been achieved by this company (2)