Question: The EPG Model It can be difficult for any organization to maintain its focus and direction, but that is especially true of firms that do

The EPG Model

It can be difficult for any organization to maintain its focus and direction, but that is especially true of firms that do business on an international level. When an organization grows to the point of having operations in more than one country, it will always run the risk of going off in too many different directions to be successful. Instead of moving in directions that are not going to allow the business to ultimately reach its desired destination, it is important that the organization remain focused on its core values and culture in order to thrive.

What global policy are you going to apply to your pricing strategy (market penetration & skimming) ? Explain

(ethnocentric, polycentric, geocentric)

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