Question: The event needs assessment (5W) - The purpose, audience, location, time frame, and activities (Week 2) The strategic role of events - Event vision, mission

The event needs assessment (5W) - The purpose, audience, location, time frame, and activities

(Week 2) The strategic role of events - Event vision, mission & objectives

(Week 3) Event Project Management Model - The event feasibility, viability, and desirability

(Week 2) Page 5 of 16 THT3119 Project and Event Management (Sem 2 2024)

Design the Event Concept/Theme/Format and Layout (Week 4)

Stakeholder - Recognize and classify the internal and external stakeholders for the event

(Week 2) Plan the Event Logistics (Catering, Artists, entrainment, speakers, Decoration, Sound, Audio-visuals) - Week 5 Event Marketing - Event Marketing Communication Mix (Week 6)

The event needs assessment (5W) - The purpose,

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