the example I chose is lipton tea market.

please talk about it

Assignment Like we did in the class for insurance market. Please choose any sector. Check two main rivals segmentation, targeting and positioning strategies. Create new segmentation, targeting and positioning strategy for new comers(it can be fictive, you are the one that is going to create) For example cola market. Coca Cola did segmentation according to bevavioral(loyalty) and psychographical factors FOI Exampie Culd Illal kel. Cold Cola did segmentation according to bevavioral(loyalty) and psychographical factors like life style. Target group is middle + loyalty, happy joyful adventerous modern people. They do positioning among beliefs ansd values. Whereas Pepsi is do segmentation ...... target...... positioning...... Now XCOLA enters the market. segment..... targeting.... positioning