The example Salesforce case study in class was about which of the following firms? Multiple Choice Altria (Philip Morris) Google Seagate Intel Sto Corp. IBM One of the ELC articles makes this claim: Marketing and sales costs average 15% to 35% of total corporate costs ... In cases we have reviewed, sales increases arising from advanced marketing and sales information technology have ranged from 10% to more than 30%, and investment returns have often exceeded 100%." Who was the source of the data? Multiple Choice Fortune Magazine Money.com Forbes Harvard Business Review O (0) Bloomberg Businessweek O O Salesforce.com Which of the following is NOT a benefit for firms that use Salesforce? Multiple Choice O Manages the supply chain, helping to lower costs and improve service Integrates with a company's website to gather and consolidate leads Allows email blasts in order to advertise a company's products and gather information for potential leads Allows a firm to track and organize contact information with customers O Allows a firm to track customer problems and issues via cases, including solutions and resolutions Which of the following is NOT an effective way for a firm to use Customer Relationship Management (CRM) software? Multiple Choice Manage customers and customer interactions and relationships Improve sales forecasting by measuring the number of leads that become customers O Reduce per customer revenues by spending money to resolve cases Reduce sales cycles by better managing the lead generation and customer on-boarding processes Determine profitable ("good") customers from unprofitable ("bad") customers and reallocate resources accordingly The example Salesforce case study in class was about which of the following firms? Multiple Choice Altria (Philip Morris) Google Seagate Intel Sto Corp. IBM One of the ELC articles makes this claim: Marketing and sales costs average 15% to 35% of total corporate costs ... In cases we have reviewed, sales increases arising from advanced marketing and sales information technology have ranged from 10% to more than 30%, and investment returns have often exceeded 100%." Who was the source of the data? Multiple Choice Fortune Magazine Money.com Forbes Harvard Business Review O (0) Bloomberg Businessweek O O Salesforce.com Which of the following is NOT a benefit for firms that use Salesforce? Multiple Choice O Manages the supply chain, helping to lower costs and improve service Integrates with a company's website to gather and consolidate leads Allows email blasts in order to advertise a company's products and gather information for potential leads Allows a firm to track and organize contact information with customers O Allows a firm to track customer problems and issues via cases, including solutions and resolutions Which of the following is NOT an effective way for a firm to use Customer Relationship Management (CRM) software? Multiple Choice Manage customers and customer interactions and relationships Improve sales forecasting by measuring the number of leads that become customers O Reduce per customer revenues by spending money to resolve cases Reduce sales cycles by better managing the lead generation and customer on-boarding processes Determine profitable ("good") customers from unprofitable ("bad") customers and reallocate resources accordingly