Question: The Excel file 'toothpaste' contains reports from 6 0 consumers on their ratings of the importance of six toothpaste attributes. Construct a perceptual map that
The Excel file 'toothpaste' contains reports from consumers on their ratings of the importance of six toothpaste attributes. Construct a perceptual map that underlies these ratings. Now perform a cluster analysis to identify potential segments. If you were to go back to provide some guidance to your product managers in the development of new products for this market, what would you tell them? Can you give me a pdf or picture of the constructed perceptual map and cluster analysis please please. The points i missed where and and the data for those are: Thank u
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