The existence of intangibility, inconsistency, inseparability, and perishability (inventory) in many service contexts are considered to present a number of challenges to services marketers not encountered by marketers of tangible products.

Describe how these special characteristics of services could impact on a business offering accounting and taxation services to business and personal clients. In your answer also consider the strategies this business could use to minimize any negative effects that may result from these characteristics.

Write in 1000words.

DO NOT use 'theory explainer' sources or material (e.g. marketing tutorial websites, study note sharing websites, Wikipedia, visual representation of theoretical framework/process/concepts). When you talk about a theory/concept, you can use the information provided in the textbook or lecture but must write in your own words (no references are required, although if you include material from other sources such as articles or the Internet you need to include a reference list. The reference list, using APA style, is not included in the Turnitin similarity index).