The existing and evolving operational digital perspectives on supply chain management and operations strategy in the beauty$/$cosmetic industry.

Unnatural compounds used in the cosmetic business, as well as unnecessary packaging, irresponsible material procurement, and animal experimentation, pose major issues for the environment and the entire supply chain of this enormous and increasing market.

Discuss and assess the long$-$term operational and supply chain management problems to match current and future market trends. Determine the necessity for a sustainability and digital strategy in order to gain a competitive edge.take care of the following issues

The chosen company's operations management methods and whether they were matched with its strategic goals according to the Hayes and Wheelwright model

The manner in which businesses respond to contemporary digital transformation requirements in order to address supply chain and market developments during the energy crisis.

How LEAN and Total Quality Management can be used in the cosmetic sector to gain a long$-$term competitive advantage and be potentially linked to a digital strategy for improved performance.

SUGGESTED THEORY APPLICATION!! $+$ Hayes & Wheelwright $4$ stage model in the digital era $($SMART Operations to compete$)$

$$ Digital Transformation$/$ Strategy & Innovation $($importance of integrating it into business strategy and operational capabilities in order to match consumer expectations and earn orders in the future through accurate data$).$ focus on the company L'or$$al please and make in depth analysis