Question: The expectancy disconfirmation model (EDM) assumes that disconfirmation (the difference between expectations and perceived performance) affects customer satisfaction. You are required to four PRACTICAL examples

The expectancy disconfirmation model (EDM) assumes that disconfirmation (the difference between expectations and perceived performance) affects customer satisfaction. You are required to four PRACTICAL examples of EACH for positive and negative disconfirmation which are using in Television Commercials by brands.

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