Question: The expectancy disconfirmation model posits that: Expectations are more likely to be confirmed when consumers are dissatisfied Customer satisfaction is determined by the relationship between
The expectancy disconfirmation model posits that:
Expectations are more likely to be confirmed when consumers are dissatisfied
Customer satisfaction is determined by the relationship between actual performance and product expectations
Expectations are more likely to be disconfirmed when consumers are satisfied and delighted
Customer satisfaction is unrelated to expectations
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