The external consultancy also wants Kelly to consider some additional scenarios. They think that one of their assumptions may not hold true. This assumption states that:

The consumer$$s reservation price for a health&beauty version of the product is the higher of the reservation prices they have for the health version and the beauty version, i$.$e$.,$ reservation price $($health&beauty$)=$ max $\{$reservation price $($health$),$ reservation price $($beauty$)\}.$ After all, if the nail brightening cream has a very focused positioning on beauty versus a diffused positioning on health&beauty, consumers who are looking for a beauty benefit may pay more for the beauty$-$specific version. The same may also hold for consumers wanting a health benefit and a health version being offered $($versus a health&beauty version$).$ On the other hand, some consumers may prefer a general product to a specific product.

What is the best price for Kelly to charge if she has:

$1.$ only one health&beauty version of the product

$2.$ two versions of the product: a health$-$specific version and a beauty$-$specific version