The external environment can be divided into six categories.

Looking at a South African sneaker brand; Drip Footwear, how can the external environment influence their businesses. Apply the six dimensions to the footwear brand.

1) Technological environment - how can technological developments in South Africa affect them. Are there any breakthrough technologies that can help them as a footwear company?

2) Economic Environment - how can low growth rates or global credit ratings agencies effect them. Global economic growth, inflation, global pandemic. How can this affect a footwear brand?

3) Social and cultural environment - social and cultural change, or the move to two-income households as example

4) Demographics - can certain demographic changes influence them

5) International environment - for example rapid development in the tech space and globalisation

6) Legal/government environment - how can regulations affect them