Question: The fact that e - commerce is conducted based on universal standards . refers to the ease with which consumers can find out what merchants

The fact that e-commerce is conducted based on universal standards
.
refers to the ease with which consumers can find out what merchants pay for products
involves targeting marketing messages to specific individuals by adjusting the message based upon a
consumer's preferences or past purchasing behavior
decreases search costs for consumers.
make price discovery more costly, slower, and less accurate
The fact that e-commerce is conducted based on universal standards .

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