The factors that will likely determine whether a diversification move is successful include:

A) the move itself builds on the firm's core competencies

B) the firm's core competencies are not easily imitated or substituted

C) the move itself generates superior profits within 2 years of execution

D) the move itself allows the parent firm to be among the top 2 largest players in the industry, by market share

E) the move occurs between industries that are each in either the introduction, growth, or maturity phases of the industry life cycle (and not the decline phase)