The fast food industry in South Africa is stable and mature with large and small companies competing
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Question:
The fast food industry in South Africa is stable and mature with large and small companies competing on the basis of price, quality, and service. Galito's and other firms in this industries require a specific approach to strategy development and choice. In light of this statement and the article above, discuss the characteristics and the strategic options and the mistakes Galito's can make in these markets.
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