The Final Market Entry Strategy Report shall Include an Executive Summary, introduction, and conclusion, as well as results of the four project components Be a maximum of 25 pages, double spaced, 12 pt font Be formatted to be consistent with APA style format Evaluation The Capstone Project will be marked in its entirety out of 100 The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall Activity Competencies Demonstrated of Final Grade Content 50 a Describes the importance of cultural understanding in market entry and development 10 b Researched and analyzed the culture of the chosen nation using the Hofstede framework 10 c Finalize the four distinct parts of the project MIR, BEAR, ROME, and MESA 15 d Provided adequate justification whether the market should be developed or not by MES Sim Corporation

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Question: The Final Market Entry Strategy Report shall Include an Executive Summary, introduction, and conclusion, as well as results of the four project components. Be a

The Final Market Entry Strategy Report shall

Include an Executive Summary, introduction, and conclusion, as well as results of the four project components.
Be a maximum of 25 pages, double-spaced, 12 pt font.
Be formatted to be consistent with APA style format.

Evaluation

The Capstone Project will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.

Activity/Competencies Demonstrated	% of Final Grade
Content	/50
a. Describes the importance of cultural understanding in market entry and development.	/10
b. Researched and analyzed the culture of the chosen nation using the Hofstede framework.	/10
c. Finalize the four distinct parts of the project; MIR, BEAR, ROME, and MESA.	/15
d. Provided adequate justification whether the market should be developed or not by MES-Sim Corporation.

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