The Final Word

Amazon CEO Jeff Bezos is always looking at the next big thing when it comes to making his company one of the most innovative logistics providers in the world. From investing in private fleets of trucks and branded aircraft, to drone deliveries and floating warehouses, Amazon is constantly seeking ways to become more efficient and meet the customer's needs. With the launch of Relay, Amazon is trying to make deliveries to its own warehouses and facilities more efficient, which can speed up the final delivery of items. Even if Relay does not scale or become the norm for how Amazon handles internal deliveries, it is the first logical step in creating a digital freight matching marketplace. While Relay might be an honest attempt to streamline internal processes, it also might just be a means to an end when it comes to building a robust trucking app.

$1\mathrm{.}1$ Comment on Amazon's change enabling strategy.

$1\mathrm{.}2$ Examine the essential role that Relay trucking app play on improving Amazon's internal distribution system.

$1\mathrm{.}3$ Explain how scalability could be a major pitfall for this trucking app in businesses like Amazon.