Question: The firm's resource does not allow it to exploit an opportunity or neutralize a threat: The firm's resource is no worse than the competition, but
The firm's resource does not allow it
to exploit an opportunity or
neutralize a threat:
The firm's resource is no worse than
the competition, but no better either.
The firm's resource is not
particularly costly for other firms to
imitate.
The firm's resource is valuable, rare,
and costly to imitate.
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