The first step in any positioning program is to look inside the:

Question $1$ options:

a$)$

Mind of the company

b$)$

Mind of the creator of the item

c$)$

Mind of the producer

d$)$

Mind of the prospect

Question $2(3$ points$)$

TAM gives context for the upside for your startup. Investors are interested in this.

Question $2$ options:

True

False

Question $3(3$ points$)$

Positioning a product must include the product you are positioning and:

Question $3$ options:

a$)$

All local products

b$)$

All products in the city

c$)$

Largest competitor's products

d$)$

Products being discontinued in a market

Question $4(3$ points$)$

In a product as$,$ the dominant element is the:

Question $4$ options:

a$)$

Creative element

b$)$

Verbal element

c$)$

Auditory element

d$)$

Visual element

Question $5(3$ points$)$

The Principle of Parsimony is also referred to as Occams Razor.

Question $5$ options:

True

False

Question $6(3$ points$)$

Low speed and high speed can be elements compared on a positioning matrix.

Question $6$ options:

True

False

Question $7(3$ points$)$

Saved

SAM is the subset of your general market that is in your $\_\_\_\_\_\_\_\_\_\_\_$ area that could buy your product.

Question $7$ options:

a$)$

Serviceable

b$)$

Psychographic

c$)$

Geographic

d$)$

Demographic

Question $8(3$ points$)$

Statistical forecasting models do not require at least some kind of computation in order to reach a numerical value.

Question $8$ options:

True

False

Question $9(3$ points$)$

The Principle of Parsimony teaches us that the:

Question $9$ options:

a$)$

Most complex alternative model is always the best.

b$)$

Most simple alternative model is always the best.

c$)$

Most researched alternative model is always the best.

d$)$

Most creative alternative model is always the best.

Question $10(3$ points$)$

Good clean data is more important than the model complexity.

Question $10$ options:

True

False

Question $11(3$ points$)$

Forecasting software must be expensive and complicated to be effective.

Question $11$ options:

True

False

Question $12(3$ points$)$

Saved

Which of the following questions is not addressed in forecasting your SOM, SAM and TAM?

Question $12$ options:

a$)$

How many can I reach with my advertising?

b$)$

How big is the universe?

c$)$

Who will be the most likely buyers?

d$)$

How many can I reach with my sales channel?

Question $13(3$ points$)$

Saved

Statistical forecasting models fall into two categories. They are:

Question $13$ options:

a$)$

Time series and Trend

b$)$

Causal and Time series

c$)$

Seasonality and Trend

d$)$

Trend and Causal

Question $14(3$ points$)$

The best approach to take in an overcommunicated society is the oversimplified message.

Question $14$ options:

True

False

Question $15(3$ points$)$

SOM is the portion of the market that you can realistically target with your:

Question $15$ options:

a$)$

Future product

b$)$

Current product

c$)$

New product

d$)$

Competitor's product