Question: The first step in segmenting a market is to select segmentation descriptors. There are no scientific procedures for selecting appropriate segmentation variables when choosing a

The first step in segmenting a market is to select segmentation descriptors.
There are no scientific procedures for selecting appropriate segmentation variables when choosing a basis for segmenting the market.
A successful segmentation scheme must produce segments that meet the five basic criteria for market segmentation.
The final step in the market segmentation process involves selecting markets.

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