The first step in the marketing research process involves defining the problem and setting research objectives , which might be _________, ___________, or ____________ research.

Question content area bottom

Part 1

A.

exploratory, secondary, or primary

B.

exploratory, characteristic, or descriptive

C.

exploratory, descriptive, or causal

D.

descriptive, focus group, or causal

E.

exploratory, causal, or consumer