Question: The first step in the pre - purchase process is identifying the target market. the marketing mix. assessing needs. the marketing strategy. A portion of

The first step in the pre-purchase process is
identifying the target market.
the marketing mix.
assessing needs.
the marketing strategy.
A portion of a larger market whose needs differ somewhat from the larger market is a
target market.
reference group.
market segment.
secondary segment.
The first step in the pre - purchase process is

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