Question: The first step in the Segmentation, Targeting anmd Positioning process is to establish a strategy, the final step in the STP process is todevelop a

The first step in the Segmentation, Targeting anmd Positioning process is to establish a strategy, the final step in the STP process is todevelop a positioning for the brand that includes a point of difference versus competition.select target markets.develop a new branding strategyproduce a list of strengths and weaknesses of the firm's past marketing strategies.identify the segmentation methods to be used.

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