The first step in this project is to provide background information on your venture, including:

Venture name and location

Mission, Vision, and Code of Ethics

Description of the Consumer Product You Will Market

Identification of Needs or Wants Satisfied by the Product

Goals and Objectives $($Do not discuss, but rather provide bullet points$)$

Goals are subjective

e$.$g$.$ Become profitable by the end of the first year of business.

Develop at least two goals for your business venture

Objectives are objective and quantifiable

e$.$g$.$ Generate $$150,000$ in annual sales revenue

e$.$g$.$ Sell $15,000$ units in first year

e$.$g$.$ Extend distribution into $25$ retail locations

e$.$g$.$ Generate $45,000$ likes on the firm Facebook page

There should be at least two objectives to support each goal

Conduct a Situation Analysis of the Macro and Micro Environments