Question: The first step to a successful value - driven marketing strategy is to determine whom to serve with a market offering. To make this decicion,

The first step to a successful value-driven marketing strategy is to determine whom to serve with a market offering. To make this decicion, marketers engage in which two activities?
A. Customer management and demand management
B. Targefing and positioning
C. Segmenting and positioning
D. Segmenting and targeting
E. Segmenting and demand management.
The first step to a successful value-driven marketing strategy is to

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