Question: The first step to a successful value - driven marketing strategy is to determine whom to serve with a market offering. To make this decision,

The first step to a successful value-driven marketing strategy is to determine whom to serve with a market offering. To make this decision, marketers engage in which two activities?
A. Customer management and demand management
B. Segmenting and demand management
The first step to a successful value-driven marketing strategy is to

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