The first step to complete the assignment is to choose a brand from Interbrand's 2019 list of the 100 most valuable global brands (https://www.interbrand.com/best-brands/best-globalbrands/2019/ranking/) as the assignment questions pertain to the brand you choose. When choosing a brand, keep in mind the KISS principle. In other words, a brand with a narrow and shallow product portfolio based on number of line and category extensions will be easier to analyze than a brand with a wide and deep product portfolio. For family or corporate brands, consider selecting a specific subsidiary, division, or product category in order to narrow your focus and provide a specific frame of reference and competition (e.g., Samsung Electronics rather than the overall Samsung brand, Honda motorcycles instead of the overall Honda brand, or Walt Disney Parks and Resorts rather than the entire Walt Disney Company). Ideally, your group should select a brand that group members will be excited about diving into, learning about, and analyzing. The following assignment questions are based on the subjects covered in Chapters 9, 10, 11, and 12 of Strategic Market Management. When answering the assignment questions, please use a clear and concise writing style and indicate parts of the question being answered. Assignment Questions for Brand Selected from Interbrand's 2019 List of Best Global Brands: 1. Before answering this question read/watch the following article/video about brand relevance, which supplement the information about this topic in Strategic Market Management. Article: Win the Brand Relevance Battle and then Build Competitor Barriers Video: David Aaker: "Forget Brand Preference: Win at Brand Relevance" https://youtu.be/Cgn3SKTH6Dg Aaker's presentation is about 23 minutes long. A Q&A session, which does not have to be watched, makes up the last 10-11 minutes of the video. Does your brand have brand relevance? If yes, answer part a below. If no, answer part b below. a. Explain how the brand has achieved brand relevance at the category or subcategory level and created a competitor barrier using one of the three approaches discussed by Aaker (See Figure 3 in Aaker's article for barriers). Provide supporting reasoning in your 2 answer based on Aaker's discussion of brand relevance and competitor barriers. Also, be sure to clearly answer both parts of the question, which are separated by the conjunction "and." b. Explain how your brand could potentially achieve brand relevance at the category or subcategory level and the type of competitor barrier (See Figure 3 for barriers) the brand should build. Give supporting rationale in your answer.