The five dimensions that make up the ________ include competitive, technological, economic, political-legal, and social cultural.

a. general environmentb. marketing environmentc. task environmentd. competitive environment

During an economic slowdown, consumers are usually unwilling to all of the following except:

a. spend more for premium brands.b. readily buy new products.c. readily pay higher prices.d. focus on functional, more affordable purchases.

The four basic consumer rights include the right to be heard, the right to be safe, the right to choose freely, and:

a. the right to feedback.b. the right to sue.c. the right to demand.d. the right to be informed