Question: The following are the selling price, variable costs, and contribution margin for one unit of each of Banner Companys three products: A B, and C:
The following are the selling price, variable costs, and contribution margin for one unit of each of Banner Companys three products: A B, and C: Selling price $60 s90 $80 Variable costs: Direct materials Direct labour 27 14 32 40 16 Total variable cost 42 54 60 Contribution margin $18 36 $20 ontribution margin ratio 301 40% 258 Due to a strike in the plant of one of its competitors, demand for the company's products far exceeds its capacity to produce. Management is trying to determine which product(s) to concentrate on next week in filing its backlog of orders. The direct labour rate is $8 per hour, and only 3,000 hours of labour time are available each week
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