The following data are from an experiment designed to investigate the perception of corporate ethical values among
Question:
The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). State the Hypotheses.
Marketing Managers | Marketing Research | Advertising |
---|---|---|
6 | 5 | 6 |
5 | 5 | 7 |
4 | 4 | 6 |
5 | 4 | 5 |
6 | 5 | 6 |
a). Use α = .10 to test for significant differences in perception among the three groups. Use both p-Value and Critical-Value approaches.
b). Can we conclude that there are differences in the perceptions of marketing managers, marketing research specialists, and advertising specialists? Are the conclusions any different between p-Value and Critical-Value approaches?
c). Use Fisher’s LSD approach to determine where the differences occur if they do.
Statistics for the Behavioral Sciences
ISBN: 978-1111830991
9th edition
Authors: Frederick J Gravetter, Larry B. Wallnau