The following matrix captures monthly buying behavior of a panel of customers for identically priced detergent brands
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Question:
The following matrix captures monthly buying behavior of a panel of customers for identically priced detergent brands codenamed A, B, and O.
1. Based on the matrix, what is the loyalty rate for Brand A?
2. Based on the matrix, what is the loyalty rate for Brand B?
3. Based on the matrix, what is the market share for Brand B?
4. Based on the matrix, what is the share of wallet of Customer 2 for Brand O?
5. Based on the matrix, what is the share of wallet of Customer 3 for their preferred brand?
Related Book For
Modern Systems Analysis And Design
ISBN: 9780134204925
8th Edition
Authors: Joseph Valacich, Joey George
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