Question: The following problem involves three or more variables. Solve it with the simplex method, Excel, or some other technology. The Laposata Pasta Company has $14,000
The following problem involves three or more variables. Solve it with the simplex method, Excel, or some other technology. The Laposata Pasta Company has $14,000 available for advertising. The following table gives the costs per ad and the numbers of people exposed to its ads for three different media (with numbers in thousands).
| Ad Packages | Newspaper | Radio | TV | |||
| Cost | 2 | 2 | 4 | |||
| Total audience | 30 | 21 | 54 | |||
| Working mothers | 6 | 12 | 8 |
If the total available audience is 357,000, and if the company wants to maximize the number of exposures to working mothers, how many ads of each type should it purchase?
| newspaper ads | |
| radio ads | |
| TV ads |
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