The following question refers to the second article in the packet, "Lowe's is Placing Design Top of Mind..."

The article mentions Lowe$$s $$building a private label arsenal while expanding its service offerings for home improvers who come up short in the DIY department.$$ By doing this, Lowe$$s is most likely embarking on which type of business strategy?

Group of answer choices

Product level differentiation

Differentiation based on linkages

Differentiation based on consumer marketing

Differentiation based on customization