Question: The following question requires you do a simple cost-benefit analysis: Honda Motor Company is considering offering a $2000 rebate on its minivan. The marketing group
The following question requires you do a simple cost-benefit analysis:
Honda Motor Company is considering offering a $2000 rebate on its minivan.
The marketing group estimates that this rebate will increase sales over the next year from 40,000 to 55,000 vehicles. Suppose Hondas gross profit after the rebate is $6000 per vehicle.
And, suppose the change in sales is the only consequence of this decision.
[1] What is the (opportunity) cost of doing the rebate?
[2] What is the benefit (or total gross profits) of doing the rebate?
A. [1] is 330 million; [2] is 320 million
B. [1] is 320 million; [2] is 240 million
C. [1] is 320 million; [2] is 330 million
D. [1] is 240 million; [2] is 330 million
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