Question: The following questions are based on a case study but could be answered without specifics from the case study by using external sources: Competition in

The following questions are based on a case study but could be answered without specifics from the case study by using external sources: Competition in the Craft Beer Industry in 2020 by John D. Varlaro (Johnson & Wales University) and John E. Gamble (Texas A&M University).

  1. What are strategically relevant components of the U.S. and global craft beer industry macro-environment?
  2. Conduct Porters five forces analysis of the craft beer industry.
  3. Among the five forces, which force(s) have the strongest influence?
  4. What does your strategic group map of the craft beer industry look like? Which groups are in the best positions? The worst positions?

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