The following questions are based on the Ivey $$E$-$

Mart Inc: Expansion into the US Supermarket Industry$$ case $(20$ pts$).$

a$)$ Evaluate the US Supermarket industry. What opportunities and threats does it present?

b$)$ When expanding globally, E$-$Mart has used many different modes of entry. Compare and

contrast each one.

c$)$ Define key Supermarket trends in the US$.$

d$)$ Given these trends, what does it take to be successful?

e$)$ What are your recommendations for E$-$Mart to be successful in the US$?$