The following table indicates the customers buying behavior for a given product Produced by ABC Company with two brands. Currently, the market share for Brand A is 27.5%, Brand B is 37.5% and Competitor‟s Brand C is 35%.

Next months brand Choice

Current months Choice

 

Brand A

 

Brand B

 

Competitors Brand C

Brand A

0.2

0.2

0.6

Brand B

0.1

0.5

0.4

Competitors Brand C

0.5

0.2

0.3

Determine

(a)       The market shares one month and two months from now.

(b)      The long-run probabilities

(c)       ABC Company is considering two alternative policies for promoting its products

Answer rating: 100% (QA)

Brand A Brand B Brand C of Competitor Market Shares 2750 3750 35 Next Monthss Brand Price Brand A Br... View the full answer