The Force Page Break PORTER'S FIVE FORCES MODEL Step 1: Step 2: Step 3: Who? Strength Justification & (VW, W, Impact M, S, (Use determinants VS) from above) Threat of Competitive Rivalry Threat of New Entrants Threat of Substitute Products/ Services Threat of Supplier Bargaining Power Threat of Buyers Bargaining Power and Price Sensitivity Source: Adapted from Porter, M.E. (1979). "How competitive forces shape strategy. Harvard Business Review, 57(2). 137-45: and the course text Thompson.4.4.. Peteraf.M.A.Gamble.J.E., & Strickland. A J. (2018) Crafting & Executing Strategy: The Quest for Competitive Advantage 21e. McGraw-Hill CONCLUSION ABOUT THE LIKELY IMPACT OF THE COMPETITIVE FORCES ON THE INDUSTRY (from the perspective of an incumbentfirm)