Question: The four basic components of the marketing mix include all of the following except: a . price, b . production. c . place. d .
The four basic components of the marketing mix include all of the following except:
a price,
b production.
c place.
d promotion.
Landed costs refer to:
a the costs of a product shipped via surface transport.
b the costs of a product that is quoted cash on delivery COD
c the costs of a prepaid shipment.
d a price that includes both the cost of the product plus transportation to the buyer.
refers to being out of an item at the same time there is demand for it
a Postponement
b Tailored logistics
c Stockout
d Supplier indifference
Enticing customers with the promise of a lowpriced product, only to find that it is unavailable, but having a higherpriced substitute product readily available refers to
a lossleader marketing
b unfair trade practices
c baitandswitch tactics
d price lining
Which of the following is not part of the marketing channel?
a logistics channel
b negotiations channel
c management channel
d finance channel
The ownership channel consists of all parties except:
a customers.
b manufacturers.
c wholesalers.
d retailers.
Which channel covers the movement of title to the goods?
a promotions
b logistics
c finance
d ownership
is bringing together similar stocks from different sources.
a Accumulating
b Assorting
c Auditing
d Allocating
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