Question: The four basic components of the marketing mix include all of the following except: a . price, b . production. c . place. d .

The four basic components of the marketing mix include all of the following except:
a. price,
b. production.
c. place.
d. promotion.
Landed costs refer to:
a. the costs of a product shipped via surface transport.
b. the costs of a product that is quoted cash on delivery (COD).
c. the costs of a prepaid shipment.
d. a price that includes both the cost of the product plus transportation to the buyer.
refers to being out of an item at the same time there is demand for it.
a. Postponement
b. Tailored logistics
c. Stockout
d. Supplier indifference
Enticing customers with the promise of a low-priced product, only to find that it is unavailable, but having a higher-priced substitute product readily available refers to
a. loss-leader marketing
b. unfair trade practices
c. bait-and-switch tactics
d. price lining
Which of the following is not part of the marketing channel?
a. logistics channel
b. negotiations channel
c. management channel
d. finance channel
The ownership channel consists of all parties except:
a. customers.
b. manufacturers.
c. wholesalers.
d. retailers.
Which channel covers the movement of title to the goods?
a. promotions
b. logistics
c. finance
d. ownership
is bringing together similar stocks from different sources.
a. Accumulating
b. Assorting
c. Auditing
d. Allocating
 The four basic components of the marketing mix include all of

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