The four steps in "Principled Negotiation" include:$$

$*$ Separate the people from the problem $$ No more name calling, badgering, or personal attacks,$$

$*$ Stick to using objective criteria $-$ Use facts, precedence, and moral standards recognized by all positions,

$*$ Create options with mutual gains,

and $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_.$

Question $4$ options:

Focus on the interests, not the position $-$ the reasons why a certain position is held

Direct face$-$to$-$face selling of consumer products that take place at the salesperson's place of business

Training to ensure the sales message is consistent and accurate.$$

The Sales process $($sales cycle$)$ the set of steps a salesperson goes through in a particular organization to sell a particular product or service