Question: The FTC ' s advertising substantiation program, set up in the 1 9 7 0 s , requires that documented evidence supporting any claims is

The FTC's advertising substantiation program, set up in the 1970 s, requires that documented evidence supporting any claims is made available to consumers, and that such evidence provides a "reasonable basis" for believing that the claims are true.
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The FTC's advertising substantiation program, set up in the 1970 s,

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