Question: The gap between management perceptions and service quality specifications occurs when Group of answer choices a firm s marketing communications causes unrealistically high expectations in
The gap between management perceptions and service quality specifications occurs when
Group of answer choices
a firms marketing communications causes unrealistically high expectations in customers.
a firm fails to give its employees adequate reward structures for good performance.
a firms policies concerning customer service are unclear, or haphazardly enforced.
a firm does not have an accurate understanding of service evaluation by customers.
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