The given information

The question

When businesses implement strategies to increase sales, they often focus solely on attracting traffic to their website. This entails an ever-increasing investment in advertising, the costs of which have skyrocketed in recent years due to increased competition. Although growing website traffic is important, the main goal is to convert the site visitors into customers. More conversions mean more sales, which ultimately leads to increased profits. As a result, business can be more profitable and have greater sustainability, reducing the risks of relying on advertising channels. As a data analyst, you are tasked to explain the differences and relationship between two key website metrics: traffic (number of visits, measured in million) and conversion (number of purchase orders, measured in million). Assume that you have collected data on a sample of 30 e-commerce companies in Malaysia for the month of October 2023, as shown in the following table: - Part 2: Calculate and compare measures of central location between the two metrics - Part 3: Calculate percentiles and construct boxplot for each metric